A marketing leader trusted by Nike, adidas, Google and others to scale brands, inspire teams, and deliver results that resonate.
Future-Ready Integrator
As an adviser to ArtDept.ai, I’ve developed tools and workflows I now bring to client engagements — helping brands rapidly prototype, test, and scale creative assets using AI responsibly and efficiently.
A few of the brand-defining campaigns I’ve helped bring to life—where strategy, storytelling, and execution aligned.
Built a new DTC engine from the ground up, using AI workflows to launch campaigns that moved both product and perception.
Reimagined Adidas Basketball with culture-first storytelling and athlete-driven content that reshaped the brand's voice.
Put Motorola on the map as a digital sales leader—designing an e-comm strategy that outperformed expectations.
Turned a heritage brand into a modern icon, weaving luxury, utility, and American craft into every consumer touchpoint.
Launched a modern DTC platform for the world’s toughest gear.
Built Jumpman23.com and led early Jordan Brand digital campaigns.
Strategic Vision. Operational Precision.
My experience spans global brands, growth-stage disruptors, and high-performance marketing teams.From leading Jordan Brand’s digital launch to scaling Pelican’s e-commerce, I’ve built integrated campaigns that deliver measurable results across retail, DTC, and emerging platforms.
Pelican's Big Push to B2C
I helped Pelican shift from B2B to DTC with a full-funnel strategy built around the 30QT Elite Cooler. From product launch to paid media, we delivered scalable creative and measurable growth across retail and emerging platforms.